Deanship of Scientific Research | Researches | Use of facilities and utilization of health as seen citizens in the region of Mecca (an exploratory evaluation study).

Deanship of Scientific Research

Document Details

Document Type	:	Project
Document Title	:	Use of facilities and utilization of health as seen citizens in the region of Mecca (an exploratory evaluation study). استخدام المرافق الصحية والاستفادة منها كما يرى المواطنون في منطقة مكة المكرمة (دراسة تقييمية استطلاعية).
Document Language	:	Arabic
Abstract	:	With the growing need for Islamic banking services are different from banking services that are not in line with the teachings of Islamic law, such as interest-based loans, local banks are competing to provide banking services compatible with Islamic law based on the opinions to a panel of leading scientists and specialists in forensic science. Given the importance of the role of marketing activity in the definition of Islamic products in the Islamic banking study assessed the realities of marketing performance and the application of the marketing mix in the promotion of the new banking services to achieve the objectives of Islamic banking at local banks. The study found that all local banks and number (11) bank announced the delivery of services based on Islamic banking and banks in the marketing of its services and access to clients from individuals, companies and institutions on the opinions and legitimacy at the expense of a focus on marketing activity. The study also found that focusing on the opinions of the legitimate interest of other promotional activities contributed to the narrowing of the scope of the market and the clients were not able to address the banks of the slide that do not depend on the purchasing decisions in the legal opinions in the community. The study concluded that banks should follow the Islamic marketing methods based on scientific basis to rely on the marketing mix of access to banking markets.
Publishing Year	:	1426 AH 2006 AD
Sponsor Name	:	kau
Sponsorship Year	:	1426 AH 2006 AD
Added Date	:	Wednesday, April 30, 2008

Researchers

Researcher Name (Arabic)	Researcher Name (English)	Researcher Type	Dr Grade	Email
حبيب الله محمد تركستاني	turkistani, habibullah mohammed	Investigator	Doctorate

Files

File Name	Type	Description
30269.docx	docx

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